1. Think Big

Most people aim for what feels possible. Few aim for what looks impossible. This course teaches the Think Big principle: how to set goals that scare you, ignore the voices telling you to be realistic, and expand the size of what you are willing to chase. Drawing on stories from sport, business, and Eddie Jordan's own career, you'll learn how to recognise when you are playing too small, build the courage to think on a bigger scale, and turn a bold ambition into a plan you can move on. This is ambition with a plan attached.